Floyd Mayweather – Best Boxer, Best Self Promoter

Posted: December 13, 2013 in Boxing
Tags: , , , ,


The media is an incredible tool for professional athletes, if they know how to use it to their advantage. Combat sports, such as boxing and mixed martial arts, are one such sport in which the media is very important. Those who use it, and use it well, can increase their marketability immensely. In a sport in which you don’t have a team to fall back on you would be wise to figure out how to use the media to your advantage.

In today’s sport there are few better at using the media for their own gains than reigning pound-for-pound boxing king Floyd Mayweather Jr. Mayweather highlighted his savvy use of the media and the constant rumours in boxing during this interview with Chris Robinson.

After hype and public clamor for a bout between Mayweather and Manny Pacquiao had reached fever pitch a few years ago, back-to-back losses by the Filipino fighter caused the calls to dissipate somewhat. However, last month’s dominant display by Pacquiao over Brandon Rios reawakened those calls.

When asked about a potential future bout with Manny Pacquiao, Mayweather responded by saying, “My focus is May 3rd. I don’t know who my opponent will be. If it’s Pacquiao, it’s Pacquiao. If it’s Amir Khan, it’s Amir Khan. For 17 years they’ve been putting guys in front of me, and I’ve been beating them. Come May they’ll put a guy in front of me, I’ll go to training camp, work hard, and the results will be the same.”


In those few sentences, Mayweather expertly used the media and boxing rumour-mill to his advantage. Without giving away a single detail about his plans for his upcoming bout on May 3rd, Mayweather managed to get people talking. Using the two names the media are continuously throwing out there as a potential opponent – Khan and Pacquiao – Mayweather’s words got ears pricking up and taking notice.

Since that interview hit the web I’ve seen headlines stating that Mayweather and Pacquiao will face off in May, using portions of the above quote to justify their claims. This is exactly what Mayweather aimed for and other fighters should take note.

His words gave away nothing, but they ensured that there his name would appear in headlines across the internet. Even if the articles written never came near print that doesn’t matter. What counts is the fact that with today’s modern media comments like these are pounced upon, spread in seconds and put a fighters name on the tips of tongues.

A fighter like Mayweather will always have to fend off rumours about who they are going to fight. He’s been at the top of the pile for so long that everyone young, up and coming, fighter wants to show he is the man to knock Mayweather off his perch while every veteran feels their wily skills and tricks would allow them to have a chance.

Also don’t forget the power of having Mayweather’s name alone associated to you. If you are a young fighter and you are linked to a bout with Mayweather you are going to instantly garner more interest from more casual fans as they look to see why you’re linked with the man.


Mayweather simply uses these rumours to make sure that nobody ever forgets about him. Simply using the two names that the majority of fight fans and press representatives are throwing out left, right and center allows Mayweather the opportunity to self promote with without showing his hand. Every Pacquiao and Khan follower undoubtedly pounced on those words and spread them around as quickly as they could.

How many million people saw Mayweather’s name shortly after the interview went live? How many million people are instantly zoned in on May 3rd? Every aspiring athlete who wants to advance their career as quickly as possible needs to look at the way Mayweather has learned to effortlessly promote himself.

  1. Renato Tagalog says:

    Mayweather is a great boxer. He is already a legend. Pacquiao also is one of the best fighter in this generation, a phenomenal one. Why they can’t agree to make a fight? Money man making it very hard to happen. He is demanding a lot of things! Drug testing issue, split of purse and now the promoter. Manny already agreed for drug testing, let’s pretend he will also grab the 40 million price. What if, Bob Arum will step aside?Is the biggest fight of all time will already about to happen?
    It’s not that easy, I think.
    Floyd will always comes up with a plan how He can take advantage of Manny. One of the example is the PPV buys. Mayweather want his share more or maybe want it all. Why they can’t agree to split it rightfully? I mean Mayweather claiming he has a tremendous fans. We also knew that Manny has a great follower. Why they can’t agree a deal with, if someone buying a PPV they will choose who’s fighter they will favor? Or whom they want will get their hard earned money? Mayweather or Pacquiao. It’s a very fair deal, right?
    Let us think of all other issues Mayweather will be thinking ahead in order to avoid Pacman.
    Venues, weight limits, globes to wear, boxing organizations, date of a fight, etc.
    And let’s also think of the best possible solution of Mayweather’s demand!
    if this will happen Floyd ”Money” Mayweather will leave no more choices but to have a block buster show down with Manny ”Pacman” Pacquiao.
    Everybody wanted this, everybody praying for this and everybody dying to see this fight.
    And let both of them becomes a legend of boxing, without any doubt!

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